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Focusing A Keyword
By Dom Graham of SEO Kingz
Your keywords should define your sites product or idea. Too many webmasters attempt to create a site under an extremely general word such as “win” or “best.” When i search “best” in google approxiamately 2,760,000,000 results are found. If you ask me, it would become very difficult to rank number 1 out of 2,760,000,000 competitors. PLEASE NOTE: Just because “win” and “best” are highly contested doesn’t mean you have to remove every instance of the words out of your site. Just don’t base your entire site around such general words; narrow it down to a more specific, frequently searched keyword. I will discuss this later.
This intel first appeared on: http://www.seokingz.com/seo-information/what-are-keywords/
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