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Keyword Length
By Dom Graham of SEO Kingz
Longer keyword phrases are usually used for targeted searches and increased consumer desire. For example, if a surfer searches “nike shoes” they are most probably just interested browsers, whereas if a surfer searches “nike dunks F2T.50 size 11.5″ they are abviously a serious consumer wishing to buy goods. To put it simply: Shorter keywords = more traffic but lower amount of buyers per visitors Longer keywords = less traffic but higher amount of buyers per visitors
This intel first appeared on: http://www.seokingz.com/seo-information/what-are-keywords/
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Excellent intel - and succintly put. Too often website owners fret about their site when conversion rates are low (which is not necessarily a bad thing) when the real cause of the problem is the type of traffic they're getting.
 |  | nick Oct 6, 2008 23:54 | |
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May, 2012
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